Case Study - How FlexyMarketing helped B&G Windows increase sales
Find out why B&G Windows said, "Finding FlexyMarketing was the best thing we could have done"
The Challenge
B&G Windows felt they were stagnating and not developing their business. They were unsure about how to maximize their strengths from their customers’ perspective, and did not know how to find the right sort of new customers. Their objective was to become more profitable by securing larger jobs.
The Solution
FlexyMarketing carried out in-depth research with both existing customers and cold contacts. The research showed that recommendation was the key to a local business like theirs, and that satisfied customers were happy to promote B&G as a trusted supplier. FlexyMarketing devised a communication plan with recommendation at its core, to target households in the vicinity of on-going installation work, and to exploit customers’ friend/neighbour/family network. Branded new literature was produced, including a detailed yet simplified brochure, letters, leaflets and postcards to send to potential clients.
The Result
Customer feedback was excellent and has resulted in an average of three new prospects from each existing customer.
Kerry Gavin, Partner at B&G Windows says,
“From the initial meeting FlexyMarketing installed such confidence in us. They are very thorough and efficient and have very good knowledge of marketing.They are such good people to work with and we will definitely be using them again in the future."
To find out how FlexyMarketing can help grow your business, please contact Fiona or Nicola
on 0870 288 5141 or email info@flexymarketing.co.uk